Mystery Shopping
Mystery
shoppers are used by market research companies to measure
quality of retail service or gather specific information about
products and services. Mystery shoppers posing as normal
customers perform specific tasks—such as purchasing a product,
asking questions, registering complaints or behaving in a
certain way – and then provide detailed reports or feedback
about their experiences.
Shops
A mystery shopper visits a location and orders goods or services, whilst posing as a typical customer.
Bars and Restaurants
A mystery diner visits bars and restaurants and orders food or drinks, whilst posing as a typical customer.
Others
Mystery assignments include using the telephone to check call centres and the internet to check response times, etc.
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